2016 Exhibitor Registration & Information

The National Fiery Foods & Barbecue Show is the largest and longest-running trade show in the nation for fiery foods & BBQ. Whether you’re an established name in hot sauce, or a start-up looking for exposure, the Fiery Foods Show is guaranteed to help boost your sales and make people aware of your products. Many of our exhibitors come back year after year, and they tell us repeatedly that our show is the best one of the year.

The National Fiery Foods & Barbecue Show is a unique business opportunity, providing both trade and consumer exposure. This show offers both volume selling to qualified wholesale buyers, as well as the chance to do market research, raise consumer awareness of your products, and to conduct retail sales during designated consumer hours.

Exhibitor Registration - Connect with BuyersConnect with Buyers. We have dedicated trade hours for qualified wholesale buyers every day of the show, and many buyers make their purchasing decisions based on the products they see at the Fiery Foods Show. Our aggressive promotion of the show brings the buyers out every year, and our buyer list keeps expanding.

Exhibitor Registration - Great Media ExposureGreat Media Exposure. There are many opportunities for media exposure. In previous years, all major network affiliate stations in the area attended the show, interviewing manufacturers and videotaping dozens of products. The show has been covered by major newspapers such as The Wall Street Journal and the San Francisco Chronicle.

Exhibitor Registration - Scovie Award WinnersScovie Award Winners Welcome! If you’re a Scovie Award winner, you don’t want to miss this opportunity to talk with buyers and make the most of your Scovie win. A booth at the Fiery Foods & BBQ Show means you’re serious about your business and gives a professional impression to buyers.

Row Booth



Corner Booth


+ 7% ALBUQUERQUE, NM SALES TAX = $1,016.50
Step-by-step registration instructions:
  1. Click Register above.
  2. Find the booth you would like to purchase. Be sure to read the rules & regulations before purchasing a booth.
  3. Click the booth that you would like to purchase. A new window will appear.
  4. Fully complete the registration page.
  5. Click continue
  6. Fill out credit card information page
  7. Click pay in full or 50% deposit
  8. You will receive a confirmation email when your booth is processed.

If you have any problems, contact Emily DeWitt-Cisneros at 505.873.8680 or email her.

2016 Exhibitor Rules. Read and agree to the rules and regulations for exhibiting at the National Fiery Foods & Barbecue Show.

2015 Tax Form. There is no need for Exhibitors to get a NM Gross Receipts Tax number.  The Taxation and Revenue Department will pass out packets during set-up at the show. Print and fill out the 2015 Tax form.

Transport Temperature Log. Download and print the Transport Temperature Log and use when bringing your product to the show.

Sampling Temperature Log. Download and print the sampling Temperature Log and use when sampling your product at the show

Show Decoration & Drayage. (Shipping of Products and Your Display): Disco Display House will help you with drayage, as well as furniture and accessories rental — http://www.discodisplay.com

Lodging & Transportation.
Show Headquarters: Sandia Resort & Casino. We no longer utilize a travel agent for booking rooms. Please call Sandia Resort & Casino at (800) 526-9366. Make sure you specify that you are with the National Fiery Foods & Barbecue Show to get the special rate (Deluxe Guest Rooms – $165.00/night for one king or for two queens). Reservations must be made no later than January 26, 2016. For transportation from the Albuquerque International Sunport to Sandia Resort & Casino contact Sandia Shuttle: (888) 775-5696.

Exhibitor Supplies. As a convenience to our exhibitors, we will be selling a variety of supplies at the show set-up in the Roadrunner Room at the end of the long hall. The exhibitor store will carry paper towels, gloves, buckets, water, squeeze bottles, hand soap, napkins, toothpicks and more.

Electricity. Here’s your handy guide for determining your electricity needs based on what you intend to plug in: 2016 Sandia Electrical Form. Add the total of ALL items to be used to find the amount of amps your booth will need. Questions?  Email Emily DeWitt-Cisneros.

Setup Hours for Exhibitors: Thursday, March 3, 2016 from 8am to 8pm. Please check in at the Fiery Foods Show registration desk BEFORE going to the loading dock. You will not be permitted without your badge and a Dock Pass.

Breakdown Hours for Exhibitors: Sunday, March 6, 2016 beginning at 6pm. No early breakdown please.

Scam Alert

MBendi Directory Entry

The latest scam going to our exhibitors is from MBendi Information Services, Cape Town, South Africa, with the subject heading “MBendi Directory Entry [917185]: National Fiery Foods and Barbecue Show.” DO NOT respond to this solicitation, as it has nothing whatsoever to do with Sunbelt Shows, Inc., which produces the show.


You may receive a solicitation from Expo-Guide, using our corporate name and listing “Fiery Foods & Barbecue Show.”  The top says you got a free listing, but the fine type at the bottom says that you will be billed $1571 a year for three years. Although www.expo-guide.com does exist, this is obviously a SCAM.  The letters originate from Austria and Mexico. Do not fall for this scam, as three of our exhibitors have.


It has come to our attention that FAIRGuide, which uses very unfair selling practices, is targeting our exhibitors from previous shows and our upcoming shows.

If you have participated in any of our shows in previous years, or are due to participate in the next National Fiery Foods & Barbecue Show, you are likely to be targeted.

Under no circumstances should you sign anything indicating you will become part of an “exhibition directory” that will list your company’s products and services, if the letter is sent to you by FAIRGUIDE or CONSTRUCT DATA VERLAG of Vienna, Austria or tradefairguide/Blue Ark Inc of Japan.  Our company, Sunbelt Shows, Inc. is not connected to FAIRGuide in any way.

In the fine print of this letter you will find a charge of some USD $851, that will be charged to you annually for a period of three years, for a service that could be of no possible value to you.

Have you been scammed?

Please let us know so that we can notify others on this page.