2020 Exhibitor Registration & Information

The National Fiery Foods & Barbecue Show is the largest and longest-running trade show in the nation for fiery foods & BBQ. Whether you’re an established name in hot sauce, or a start-up looking for exposure, the Fiery Foods Show is guaranteed to help boost your sales and make people aware of your products. Many of our exhibitors come back year after year, and they tell us repeatedly that our show is the best one of the year.

The National Fiery Foods & Barbecue Show is a unique business opportunity, providing both trade and consumer exposure. This show offers both volume selling to qualified wholesale buyers, as well as the chance to do market research, raise consumer awareness of your products, and to conduct retail sales during designated consumer hours.

Exhibitor Registration - Connect with BuyersConnect with Buyers. We have dedicated trade hours for qualified wholesale buyers every day of the show, and many buyers make their purchasing decisions based on the products they see at the Fiery Foods Show. Our aggressive promotion of the show brings the buyers out every year, and our buyer list keeps expanding.

Exhibitor Registration - Great Media ExposureGreat Media Exposure. There are many opportunities for media exposure. In previous years, all major network affiliate stations in the area attended the show, interviewing manufacturers and videotaping dozens of products. The show has been covered by major newspapers such as The Wall Street Journal and the San Francisco Chronicle.

Exhibitor Registration - Scovie Award WinnersScovie Award Winners Welcome! If you’re a Scovie Award winner, you don’t want to miss this opportunity to talk with buyers and make the most of your Scovie win. A booth at the Fiery Foods & BBQ Show means you’re serious about your business and gives a professional impression to buyers.

PLEASE NOTE: We are only accepting Food Exhibitors at this time. If you do not have a food product, please call Emily at 505-873-8680.

Row Booth


+ 7.875% ALBUQUERQUE, NM SALES TAX = $965.48


Please click here to Register

Corner Booth


+ 7.875% ALBUQUERQUE, NM SALES TAX = $1,073.36


Please click here to Register

Step-by-step registration instructions:
  1. Click Register above.
  2. Find the booth you would like to purchase. Be sure to read the rules & regulations before purchasing a booth.
  3. Click the booth that you would like to purchase. A new window will appear.
  4. Fully complete the registration page.
  5. Click continue
  6. Fill out credit card information page
  7. Click pay in full or 50% deposit (Until November 15, 2019. After this date you must pay in full)
  8. You will receive a confirmation email when your booth is processed.

If you have any problems, contact Emily DeWitt-Cisneros at 505.873.8680 or email her.


Fiery Foods Show Exhibitor ChecklistExhibitor Information Packet

  • Thursday, February 27, 2020
    Setup Only: 8 am – 8 pm
    No Trade or General Public Hours

    Friday, February 28, 2020
    Trade Only: 11 am – 4 pm
    Trade & General Public: 4 pm – 8 pm

  • Saturday, February 29, 2020
    Trade Only: 9 am – 11 am
    Trade & General Public: 11 am – 7 pm

    Sunday, March 1, 2020
    Trade & General Public: 10 am – 6 pm

Rules & Forms

2020 Exhibitor Rules *Updated. Read and agree to the rules and regulations for exhibiting at the National Fiery Foods & Barbecue Show.

2019 Tax Form. There is no need for Exhibitors to get a NM Gross Receipts Tax number.  The Taxation and Revenue Department will pass out packets during set-up at the show. Print and fill out the 2019 Tax form.

2019 Fiery Foods Show Tax Form

Transport Temperature Log. Download and print the Transport Temperature Log and use when bringing your product to the show.

Sampling Temperature Log. Download and print the sampling Temperature Log and use when sampling your product at the show

Information & Policies

Wi-Fi & Cellular Data Access Policy. Sunbelt Shows has no control over and is not responsible for providing Wi-Fi and Cellular Data access at Sandia Resort & Casino. We do not provide technical support for mobile devices, computers, or connectivity issues experienced during the show. Do not rely solely on credit card processing that requires a Wi-Fi or Cellular Data connection such as Square® or PayPal®. Be prepared to accept other forms of payment from your customers at all times. ATM machines are available throughout Sandia Resort & Casino. Change is available in the Casino at the cashier’s station.

In consideration of feedback from the last few years, Sandia Resort & Casino is excited to announce a new Private Internet Network for Vendors!

This new Vendor Only, Private Network will eliminate interference when processing business transactions and is available for 2-3 devices per vendor for only $40 per day. If you would like to purchase this service please return your order form to  Emily DeWitt-Cisneros  on or before February 16, 2020.

Login and Password information will be provided on the day of Load-In/Setup.

Technical questions should be directed to Sandia Resort & Casino at 505-798-3928 or 505-798-3976

Wifi Order Form

Show Decoration & Drayage (Shipping your Products and Display):
America Tent Rental will help you with drayage, as well as furniture and accessories rental. Print and fill out the exhibitor form and contact America Tent Rental at 505-888-5821 to arrange any shipment. Do not ship anything directly to Sandia Resort & Casino, they will not accept it. Ship all supplies in arrangement with America Tent Rental. Click Here to Download Order Form and Guidelines.

America Tent Rental Order Form

All booths come with one 6′ draped table, two chairs, and basic signage. Contact America Tent Rentals if you need additional furniture or accessory rentals.

Lodging & Transportation.
Show Headquarters: Sandia Resort & Casino. We no longer utilize a travel agent for booking rooms. Please call Sandia Resort & Casino at (800) 526-9366. Make sure you specify that you are with the National Fiery Foods & Barbecue Show and use Group ID#5497  to get the special rate (Deluxe Guest Rooms – $179.00/night for one king or for two queens).   Reservations must be made no later than January 26, 2020. For transportation from the Albuquerque International Sunport to Sandia Resort & Casino contact Sandia Shuttle: (888) 775-5696.

Exhibitor Supplies. As a convenience to our exhibitors, we will be selling a variety of supplies at the show set-up in the Roadrunner Room at the end of the long hall. The exhibitor store will carry paper towels, gloves, buckets, water, squeeze bottles, hand soap, napkins, toothpicks and more.

Electricity. Questions?  Email Emily DeWitt-Cisneros.

Electricity Order Form

Setup Hours for Exhibitors: Thursday, February 27, 2020 from 8am to 8pm. Please check in at the Fiery Foods Show registration desk BEFORE going to the loading dock. You will not be permitted without your badge and a Dock Pass. This is the ONLY day to set up, please plan accordingly.

Breakdown Hours for Exhibitors: Sunday, March 1, 2020 beginning at 6pm. No early breakdown is allowed at the show. You are required to maintain your booth until the event is over.

Frequently Asked Questions: 

Fiery Foods Show FAQ’s

Scam Alert

MBendi Directory Entry

The latest scam going to our exhibitors is from MBendi Information Services, Cape Town, South Africa, with the subject heading “MBendi Directory Entry [917185]: National Fiery Foods and Barbecue Show.” DO NOT respond to this solicitation, as it has nothing whatsoever to do with Sunbelt Shows, Inc., which produces the show.


You may receive a solicitation from Expo-Guide, using our corporate name and listing “Fiery Foods & Barbecue Show.”  The top says you got a free listing, but the fine type at the bottom says that you will be billed $1571 a year for three years. Although www.expo-guide.com does exist, this is obviously a SCAM.  The letters originate from Austria and Mexico. Do not fall for this scam, as three of our exhibitors have.


It has come to our attention that FAIRGuide, which uses very unfair selling practices, is targeting our exhibitors from previous shows and our upcoming shows.

If you have participated in any of our shows in previous years, or are due to participate in the next National Fiery Foods & Barbecue Show, you are likely to be targeted.

Under no circumstances should you sign anything indicating you will become part of an “exhibition directory” that will list your company’s products and services, if the letter is sent to you by FAIRGUIDE or CONSTRUCT DATA VERLAG of Vienna, Austria or tradefairguide/Blue Ark Inc of Japan.  Our company, Sunbelt Shows, Inc. is not connected to FAIRGuide in any way.

In the fine print of this letter you will find a charge of some USD $851, that will be charged to you annually for a period of three years, for a service that could be of no possible value to you.


Email Scam

If you receive an email with this heading, don’t fall for it. Nobody has this list except for us because it is not published or printed anywhere.
Dave DeWitt, Founding Producer & CEO of Sunbelt Shows, Inc.

From: “Samantha Williams” <samantha.williams@matricfeeds.com>
Date: January 12, 2018 at 7:04:24 AM MST
To: Various
Subject: National Fiery Foods and Barbecue Show 2018 Attendee List


From: “Helen Potters” <helen.potters@goconqutech.com>

Date: January 15, 2018 at 6:56:23 AM MST

To: Various

Subject: National Fiery Foods and Barbecue Show 2018 Attendee List



From: “Debbie Moore” <debbiemoore@stockwrapinfo.com>
Date: January 11, 2019 at 2:34:01 PM MST
To: Various
Subject: Attendees list of Fiery Foods Show 2019


Have you been scammed?

Please let us know so that we can notify others on this page.