Exhibitor Registration & Information

The National Fiery Foods & Barbecue Show is the largest and longest-running trade show of its kind in the nation. Whether you’re an established name, or a start-up looking for exposure, the Fiery Foods Show can help boost your sales and raise awareness of your products. Many of our exhibitors come back year after year, and they tell us repeatedly that our show is one of the best.

The National Fiery Foods & Barbecue Show is a unique business opportunity, providing both trade and consumer exposure. The Show offers both volume selling to qualified wholesale buyers as well as opportunities to conduct market research, raise consumer awareness, and sell your product to the general public.

Connect with Buyers

We have dedicated trade hours for qualified wholesale buyers, and many buyers make their purchasing decisions based on the products they see at the Fiery Foods Show. Our aggressive promotion of the show brings buyers out every year, and our buyer list keeps expanding.

Media Exposure

There are many opportunities for media exposure. In previous years, all major network TV affiliate stations in the area attended the show, interviewing manufacturers and videotaping dozens of products. In addition, The Show has been covered by major media such as CBS, The Wall Street Journal, the San Francisco Chronicle, and National Geographic.

Award-Winners Welcome!

If you’re a Scovie Award winner, you don’t want to miss this opportunity to talk with buyers and make the most of your Scovie win. A booth at the Show means you’re serious about your business and gives a professional impression to buyers.

To reserve a booth at the 35th Annual Fiery Foods Show:

  1. CLICK HERE for the layout and note your top 2 booths and then return to this page.
  2. CLICK HERE for the reservation contract.

Show Rates:

$895.00 + 7.88% tax=$965.48 Row Booth

 $995.00 + 7.88% tax=$1073.36/ Corner Booth

Thursday, February 29, 2024

Setup Only: 8 am – 8 pm

No Trade or General Public Hours

Friday, March 1, 2024

Trade Only: 11 am – 4 pm

Trade & General Public: 4 pm – 8 pm

Saturday, March 2, 2024

Trade Only: 9 am – 11 am

Trade & General Public:

11 am – 7 pm

Sunday, March 3, 2023

Trade & General Public: 10 am – 6 pm

Rules & Forms  v 

2023 Exhibitor Rules. Read and agree to the rules and regulations for exhibiting at the National Fiery Foods & Barbecue Show.

2023 Tax Form. Please click the button and read the NEW* information for taxes. Every vendor needs to complete a Business Tax Registration Application and Update form before the National Fiery Foods & Barbecue Show. Please follow the instructions on the form. Questions? Please contact NM Taxation and Revenue directly at 1-866-285-2996

Transport Temperature Log. Download and print the Transport Temperature Log and use when bringing your product to the show.

Sampling Temperature Log. Download and print the sampling Temperature Log and use when sampling your product at the show

Information & Policies  v

Wi-Fi and Cellular Data Access Policy. Sunbelt Shows has no control over and is not responsible for providing Wi-Fi and Cellular Data access at Sandia Resort & Casino. We do not provide technical support for mobile devices, computers, or connectivity issues experienced during the show. We recommend that you do not rely solely on credit card processing that requires a Wi-Fi or Cellular Data connection such as Square® or PayPal®. Be prepared to accept other forms of payment from your customers at all times. ATM machines are available throughout Sandia Resort & Casino. Change is available in the Casino at the cashier’s station.

Sandia Resort & Casino will host a Private Internet Network for Vendors!

This Vendor-Only, Private Network will eliminate interference when processing business transactions and is available for 2-3 devices per vendor for only $50 per day.

Login and Password information will be provided on the day of Load-In/Setup.

Technical questions should be directed to Sandia Resort & Casino at 505-798-3928 or 505-798-3976.

Show Decoration & Drayage (Shipping your Products and Display):

America Tent Rental will help you with drayage, as well as furniture and accessories rental. Print and fill out the exhibitor form and contact America Tent Rental at 505-888-5821 to arrange any shipment. Do not ship anything directly to Sandia Resort & Casino, as they will not accept it. Ship all supplies in arrangement with America Tent Rental.

All booths come with one 6′ draped table, two chairs, and basic signage. Contact America Tent Rentals if you need additional furniture or accessory rentals.

Lodging & Transportation.

Show Headquarters: Sandia Resort & Casino.

Reservations cannot be made after: Tuesday January 24, 2023.

For Exhibitor room rates please reserve here: Click Here to reserve your room at Sandia Resort

If you rather reserve over the phone, you must tell the operator that you are with the Fiery Foods Show to get the show rate.

Please call Sandia Resort & Casino at (800) 526-9366. For transportation from the Albuquerque International Sunport to Sandia Resort & Casino contact Sandia Shuttle: (888) 775-5696.

More information on reservations will be posted closer to show dates.

Exhibitor Supplies- The Show store will be very limited this year. To ensure you have all of your supplies, bring them with you. DO NOT rely on the show store for your sampling supplies or hand washing stations.

Electricity. Questions? Electricity Order Form is due by February 7, 2023

Setup Hours for Exhibitors: Thursday, March 2, 2023 from 8am to 8pm. Please check in at the Fiery Foods Show registration desk BEFORE going to the loading dock. You will not be permitted without your badge and a Dock Pass. This is the ONLY day to set up, please plan accordingly.

Breakdown Hours for Exhibitors: Sunday, March 5, 2023 beginning at 6pm. No early breakdown is allowed at the show. You are required to maintain your booth until the event is over.

Frequently Asked Questions:

Scam Alert  v

MBendi Directory Entry

The latest scam going to our exhibitors is from MBendi Information Services, Cape Town, South Africa, with the subject heading “MBendi Directory Entry [917185]: National Fiery Foods and Barbecue Show.” DO NOT respond to this solicitation, as it is unrelated to Sunbelt Shows, Inc., which produces the show.


You may receive a solicitation from Expo-Guide, using our corporate name and listing “Fiery Foods & Barbecue Show.” The top says you got a free listing, but the fine type at the bottom says that you will be billed $1571 a year for three years. Although does exist, this is a SCAM. The letters originate from Austria and Mexico.


It has come to our attention that FAIRGuide, which uses very unfair selling practices, is targeting our exhibitors from previous shows and our upcoming shows.

If you have participated in any of our shows in previous years, or are due to participate in the next National Fiery Foods & Barbecue Show, you are likely to be targeted.

You should not sign anything indicating you will become part of an “exhibition directory” that will list your company’s products and services, if the letter is sent to you by FAIRGUIDE or CONSTRUCT DATA VERLAG of Vienna, Austria or tradefairguide/Blue Ark Inc of Japan. Sunbelt Shows, Inc. is not connected to FAIRGuide in any way.

In the fine print of this letter you will find a charge of $851, that will be charged to you annually for a period of three years.

Email Scam

If you receive an email with the below subject lines, don’t be fooled. We do not release our Attendee list and it is not published or printed anywhere.

From: “Samantha Williams” <>

Date: January 12, 2018 at 7:04:24 AM MST

To: Various

Subject: National Fiery Foods and Barbecue Show 2018 Attendee List


From: “Helen Potters” <>

Date: January 15, 2018 at 6:56:23 AM MST

To: Various

Subject: National Fiery Foods and Barbecue Show 2018 Attendee List


From: “Debbie Moore” <>

Date: January 11, 2019 at 2:34:01 PM MST

To: Various

Subject: Attendees list of Fiery Foods Show 2019


From: Madison Jacob <>

Sent: Wednesday, February 5, 2020 12:48 AM

To: <>

Subject: RE: NFFBBQ Show 2020 Attendees List


From: Eden Jonah <>

Sent: Thursday, February 6, 2020 6:50 AM

To: <>

Subject: National Fiery Foods and Barbecue Show 2020 Attendees List

Have you been scammed?

Please let us know so that we can notify others.