MARCH 5-7, 2021
NATIONAL FIERY FOODS
& BBQ SHOW
THE HOTTEST SHOW ON EARTH!
Featuring fiery product tastings
and an astonishing array of hot
and spicy foods on sale to the public!
MORE THAN 1,000 HOT & SPICY PRODUCTS,
...AND 15,000 CHILEHEADS!
A BRIEF HISTORY OF
THE NATIONAL FIERY FOODS
& BBQ SHOW
In 1987, Dave DeWitt, author and chile pepper expert, saw a tabletop display of Old El Paso products at the New Mexico Chile Conference, and the rest is history.
In 1990, Dave and his wife, Mary Jane Wilan, incorporated Sunbelt Shows, Inc. to produce the show, and Mary Jane took on the responsibility for selling exhibitor booth space. Despite some initial skepticism from potential exhibitors, she was highly successful. Keep reading...
During Saturday and Sunday, from 12 noon to closing, Affirmative Solutions, manufacturers of Disc-It Cookers and Sidewinder Grills...
Stop by and see some of our Exhibitors cook up their products right in front of you! You can sample what they made and take the product home with you.
:30 TV SPOT
The 2020 television commercial for the show was written and produced by Wayne Scheiner and voiced by Dave DeWitt. Audio production by Mountain Road Recording Studios and video production by :30 Second Street, both in Albuquerque.
"A most informative show, giving me a chance to see and taste new products and get a jump on the market. It's good to meet with the manufacturers, too. It's one of the most enjoyable shows I attend because it's very focused on the types of products on display."
Tom Hann, owner, Jungle Jim's International Market, Fairfield, Ohio.
"I like to prospect for new products to put in our portfolio, and I've found some outstanding products at the show. I also love the venue [Sandia Resort & Casino]--it's big enough to hold all the diverse and interesting exhibitors yet small enough to have focused conversations with everyone."
Bill Gerlach, Assistant Marketing Director, Melissa's World Variety Produce.
"My name is Paula Porter, and I am the owner of Paulita's New Mexico, a Hatch green chile food product manufacturer based in Rio Rancho NM. 2020 will mark our 3rd Fiery Foods Show. These shows have been key to the development of our business."
Paula Porter, owner, Paulita's New Mexico, Rio Rancho, New Mexico.